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New York Times: Jimmy Buffett’s ‘Margaritaville’ Is a State of Mind, and an Empire

His newest showstopper, a 17-story hotel near Miami, has three pools, a full-service spa and eight restaurants, including a seriously upscale steakhouse. That electric blue sculpture in the lobby? You’d swear it was by Jeff Koons.

Over near Orlando, work has started on his $800 million family resort, which will include a 12-acre water park and 1,200 homes priced at up to $1 million apiece. His company, which had $1.5 billion in sales last year, is introducing a line of jewelry. He has one of America’s fastest-growing craft beers. A team — led by a former Google executive — is working to transform his digital media business.

The man is Jimmy Buffett. And it’s time to toss whatever you thought you knew about his lazy, hazy Margaritaville out the window.

Read the complete article here: http://www.nytimes.com/2016/04/24/business/media/jimmy-buffetts-margaritaville-is-a-state-of-mind-and-an-empire.html?_r=2&module=Slide&region=SlideShowTopBar&version=SlideCard-9&action=Click&contentCollection=Business%20Day&slideshowTitle=Hustling%20Away%20in%20Margaritaville&currentSlide=9&entrySlide=1&pgtype=imageslideshow