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Meet The Team

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Michael Cook

Director of Sales and Marketing

Over 25 years of Sales and Marketing experience.

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Samantha Mims

Senior Sales Manager

As Senior Sales Manager at Margaritaville Hollywood Beach Resort, Samantha Mims brings 10+ years of hospitality experience with a strong focus on corporate travel and business partnerships. Specializing in the Southeast, Northeast, and Mid-Atlantic regions, Sammy takes a strategic, client-first approach to deliver tailored accommodation and meeting solutions that meet each company’s needs, budgets, and timelines. She partners with businesses across diverse industries, offering customized corporate rate programs, seamless booking processes, and exceptional service. Whether it’s executive travel or large conferences, Sammy ensures every detail is handled with professionalism, responsiveness, and efficiency. With a deep understanding of market trends and expertise in contract negotiation, Sammy builds long-term, value-driven client relationships while driving occupancy and revenue growth for the resort. Her collaborative style and proactive communication make corporate travel planning easy and effective. If your company needs a trusted hospitality partner for frequent business stays, off-site meetings, or executive retreats, Sammy is your go-to contact for consistent, strategic support. Fun facts about Sammy: Born and raised in South Florida, Sammy is a Penn State Hospitality graduate and former college cheerleader who enjoys family time, boating, fishing, and staying active.

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Melissa Robinson

Senior Sales Manager

With over a decade of experience driving revenue for the Margaritaville brand, I specialize in the art of group sales. I thrive on cultivating high-value client partnerships and transforming complex group inquiries into lucrative, fully realized resort experiences. My focus goes beyond simply filling rooms; it is about curating tailored solutions for corporate, incentive, and luxury groups that maximize property profitability while delivering unforgettable events. I bring a strategic approach to account management, group servicing, and aggressive sales growth. By mastering the nuances of group blocks, catering, and event execution, I consistently uncover opportunities for upselling and revenue optimization. From managing budgets and accurate forecasting to driving proactive customer retention initiatives, I know how to navigate a competitive market to secure repeat group business. Backed by a Master’s Degree in Hospitality Business Management from FIU, I pair strategic industry insights with boots-on-the-ground sales hustle. Whether pitching a massive corporate retreat or an exclusive VIP social block, my passion lies in collaborating seamlessly with property teams to close the deal and drive exceptional business growth.

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Jamie Botkin

Director of Catering and Conference Services

With over 20 years of experience in the hospitality industry, I’ve spent the past 11 years proudly growing my career with Margaritaville Hollywood Beach Resort—a brand that truly embodies fun, authenticity, and a great place to work. Originally from California, I’ve always had a strong appreciation for the outdoors, which naturally aligns with the relaxed, beachside lifestyle Margaritaville represents. My passion for creating memorable guest experiences, combined with my industry knowledge, continues to drive my commitment to delivering exceptional events and service.

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Katherine Bravo

Senior Sales Manager

A Miami native with a passion for hospitality, she started her career in event sales in 2016 as an administrative professional and quickly discovered her love for bringing events to life. From there, she grew into an Executive Meeting Manager role—handling everything from booking to execution—and eventually advanced to Sales Manager, specializing in conferences.

After spending the last four and a half years at a larger scale hotel, she excited to bring her experience and energy to Margaritaville Hollywood Beach Resort. With a Bachelor’s degree in Hospitality & Tourism,  she’s dedicated to helping clients create seamless, memorable events from start to finish.

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Kennet Mendez

Sales Manager

Kennet Mendez brings a well-rounded hospitality background to his role as Sales Manager at Margaritaville Hollywood Beach Resort. Originally from Mexico City, Kennet has built his career through hands-on experience in front office operations, guest experience, event management, and now hotel sales. Before stepping into sales, he served as Executive Meeting Manager and Hotel Guest Experience Planner at the resort, giving him a strong foundation in both client service and event execution. His diverse background, international hospitality experience, and relationship-driven approach help him create seamless experiences for clients while supporting long-term business growth.

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