Cate Farmer is general manager of the 349-room Margaritaville Hollywood Beach Resort, Fort Lauderdale, to open this summer.
What’s the hotel’s philosophy toward groups?
It’s helping them understand that while they will certainly feel the sense of escapism that is reflective of all things Margaritaville, the idea is to help them relax while maintaining productivity.
What’s up with meeting space?
We’ll have 30,000 square feet of oceanfront space. Our ballroom will seat 500, and we’ll have a 10,000-square-foot, 11th-floor outdoor deck.