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NEW TIMES: Margaritaville Hollywood Beach Resort Opens: Five O’Clock Starts Now (PHOTOS)

After much anticipation, Margaritaville Hollywood Beach Resort (1111 N. Ocean Dr.) swung open its doors this week to give Parrotheads a slice of heaven (in the form of Key lime pie, of course).

The resort soft-opened this past Tuesday, with some components being finished and tweaked even as people enjoy their boat drinks and Landshark beers. As tourists stroll the lobby, workers are “quietly making noise” behind areas not yet open to the public, like JWB Prime Steak and Seafood and the License to Chill Bar. That being said, there’s still much to see and do at the 349-room, 17-story resort that’s perfect for a weekend getaway or just a “cheeseburger in paradise.”

The resort soft-opened this past Tuesday, with some components being finished and tweaked even as people enjoy their boat drinks and Landshark beers. As tourists stroll the lobby, workers are “quietly making noise” behind areas not yet open to the public, like JWB Prime Steak and Seafood and the License to Chill Bar. That being said, there’s still much to see and do at the 349-room, 17-story resort that’s perfect for a weekend getaway or just a “cheeseburger in paradise.”

Giant flip flop.

Giant flip flop.
Photo by Laine Doss

Margaritaville’s general manager, Cate Farmer, led a tour of the facilities yesterday, meeting a group of media at the base of a giant blue flip-flop (complete with pop top). The piece, Farmer remarks, was a gift to Jimmy Buffett himself from a famous artist who chooses to remain anonymous. The lobby is filled with subtle tributes to the singer/songwriter, who made a fortune writing about lazing away on the beach with a beverage in your hand, although the finished result is more barefoot elegance than overhyped theme park. Farmer points out that, once complete, the resort will offer eight food and beverage concepts. The date of the official grand opening? “That’s the million-dollar question,” she says, although most of the other facilities not yet operational are scheduled for a fall 2015 completion.

Can you find the woman to blame?

Can you find the woman to blame?
Photo by Laine Doss

Once inside the lobby, you’ll find Buffett’s influences all over the place, including snippets of his lyrics.

Margarita glasses light the way.

Margarita glasses light the way.
Photo by Laine Doss

A giant light fixture is fashioned from margarita glasses of varying sizes.

Friendly staff at Margaritaville Coffee Shop.

Friendly staff at Margaritaville Coffee Shop.
Photo by Laine Doss

The Margaritaville coffee shop is located in the lobby. It features grab-and-go food, pastries, smoothies, and Margaritaville-branded coffee.

Blenders to take home.

Blenders to take home.
Photo by Laine Doss

If you forgot your swimsuit or sunscreen, you can grab some at the store, along with a host of Margaritaville merchandise like shirts, hats, and margarita machines, for when you get home and have to have some “booze in the blender.”

Coastal chic rooms.

Coastal chic rooms.
Photo by Laine Doss

Starting on the 11th floor, all rooms at the hotel boast panoramic water views and a laid-back coastal vibe.

Margaritaville coffee in the room.

Margaritaville coffee in the room.
Photo by Laine Doss

Rooms come equipped with Margaritaville coffee and mugs, so you can caffeine-up before spending another day at the pool, drinking blender drinks.

View from the 11th floor patio.

View from the 11th floor patio.
Photo by Laine Doss